Lead Generation - Key to Success in Real Estate

Admin March 11, 2022

Lead generation is the key to success for all sales related businesses including real estate (property sales and services). 

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing them, with the objective of converting them into paying customers. As a realtor you wake up everyday with a goal to secure mandates to sell, evaluate or lease  properties, secure buyers for properties you are selling, secure tenants, valuation clients, etc. 

In case you find your business slowing down as compared to a few years ago, it could be because you might not be doing something which is very important to the survival of your business and when it comes to real estate business, you might not be doing enough lead generation activities.


First ask yourself how do I generate my real estate leads in this digital age? Are you still knocking on doors or have you embraced modern technology?

Traditionally, real estate agents used to go out in their neighborhood, knocking on doors, attending events and  introducing themselves to potential customers or picking up the phone for cold calling.

While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. You can use search engines, databases, social media, websites and other online channels to attract, engage, and nurture leads.

With real estate lead generation doesn’t just end with securing the mandates, it goes on to how you will convert those mandates to sold properties, securing a tenant and getting paid for providing real estate services.

It then becomes important to have a plan on how to effectively advertise your properties and the services which you offer in order to attract leads and convert them into paying clients. Online classifieds and property listing portals are some of the most competitive options you have at your disposal. Potential buyers (leads) search for property listings online using online portals which are more popular, broader and economical. 

Through www.property.co.zw  we have made available an array of functions to agents and buyers through our platforms making an exciting and convenient shift to lead generation processes, and the whole property hunting and buying processes.

We brought convenience to both buyers and sellers through an array of systems which make your experience much more different. Listings are more detailed and include clear photos, videos, detailed information, price, location, etc. 


Our platform also comes with a Lead Management System for qualifying, analyzing, and nurturing incoming leads so that they can be converted into paying customers. We understand the importance of having a lead management system if you want to make the most of your prospects.


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