Continue with Facebook
Continue with Email
Around 200 estate agency companies do operate in the real estate space in Zimbabwe, competing for the same clients and business. Many of them have been opened and closed since Independence due to many reasons but key among them succumbing to increasing competition as more and more agents are getting registered. Some big names in the industry have fallen by the wayside due to increasing competition.
To become successful as an estate agent in this environment, you must strive to be among the best that the industry has to offer, and that means consistently improving yourself and your business methods and practices.
We have compiled a few tips which we believe can be helpful for estate agents who want to be successful.
Become an Expert in Your Market
One thing as an estate agent you can offer to your clients which can earn you more respect is reliable information and experience. If you present yourself as the expert in your market, (a thought leader) clients will have no choice but to work with you.
The field of real estate also dominantly works through referrals, so practicing in a place where people know you grants you automatic credibility. This, in turn, will increase your chances of getting business.
Staying up to date on the latest news in your industry and sticking to your local market is the best way to get ahead of competition.
Be Available
You might be working with five clients at one time, but you should be able to give your undivided attention to each of them.
Of course, there will be times when you are genuinely unable to get to your phone on time; but make it a habit to respond to missed calls.
It is equally important to ask every client about their preferred method of communication. Do they like texts, emails, or old-school phone calls? Whatever the answer is, be sure to interact with them on that medium. Clients will notice when you take the time to personalize their experience and remember the “little things.”
Build Relationships
Building relationships, in many ways, is the best way anl estate agent can spend their time. Building relationships is perhaps even the most important indicator used to determine an agent’s level of success. It is important to note that the goal is not to do one deal with a client and never speak to them again. The goal is to do multiple deals with the same clients over the years and that client’s network.
Use The Right Tools & Technology
The right technology is crucial for a successful marketing campaign for estate agents. Be sure to establish a strong presence online to reach a larger target audience. www.property.co.zw is a perfect medium for you to reach the market far and wide.
Succeeding In Real Estate requires consistent improvement and growth. The most successful estate agents are those who never rest on their laurels. They are not afraid of change. They embrace it.
